2015 China's LED lighting industry development trend analysis
Modern pursuit of energy-saving and high-end quality of life, with the LED universal coverage, get a lot of change in the form of lamps. The lamps will be lighter or a combination of furniture, the body of the lamp to hide it as much as possible, showing the consistency of the interior space; or to join the creative ingenuity design, combined with the wisdom of lighting, lighting the lamp not only provide functionality, but also with different appearance.
According to Yu-Chi Industry Market Research Center is understood that with the continued improvement and manufacturing costs continue to reduce the performance of semiconductor lighting products, but also with the relevant application environments, such as standards, product certification and testing, engineering design and demonstration, the relevant policy such as improving the industrial environment, LED lighting applications will maintain a high growth rate in 2011-2015. According to data calculation lamps in 2015 its share in the lighting market will increase to about 30%, becoming one of the most competitive mainstream lighting.
With the LED lighting industry chain competition, companies are facing greater competitive pressures and the pressure to survive, LED industry remaining 2-3 years of prime time. Chain of outstanding enterprises need to change the concept of access to finance and mergers and acquisitions by the form and also a very good way to achieve indirect listing. Most companies have a financial strength, rapid development and expansion in the form of mergers and acquisitions will be more effective, but not necessarily through their own channels, the progressive development of the scale of the expansion was built.
Traditional lighting and LED lighting business enterprise integrated with each other is not obvious. This LED lighting industry in the period of development of gold, horizontal integration in the early brewing industry related. For traditional lighting companies, there are too few domestic traditional lighting listed companies, only NVC, sun, snow Wright, according to the Buddha, Benjamin and a few other companies, but the scale of TCL beauty lighting still accounted for in the Group less difficult to have a large-scale operation. For international companies, domestic LED lighting business into an international enterprise is hard stuff. For LED lighting business, there is no one with LED interior lighting based listed companies.
Forecast from China LED lighting application prospects and investment trends report understand recent years, LED lighting industry annual growth rate of more than 30% of the rapid development. Especially in 2014, fully backward traditional electric light source products, LED lighting penetration rate continues to improve end-use applications. Meanwhile, the channel war, price war, war products, brand war intensified, industry M & A wave surging. Standing mark the beginning of the end of the year, here, to share my personal Views on for 2015 LED lighting trends.
LED lighting to create a new era of human lighting. If the incandescent lamp illuminated the 20th century, then the LED will illuminate in the 21st century. In October, Isamu Akasaki, Amano Hao and Shuji Nakamura for his invention of the three scientists "high brightness blue light-emitting diode" won the 2014 Nobel Prize in Physics. In the energy saving and low-carbon environmental protection concept driven, LED replace the wave of the ascendant, together with its adjustable light toning, you can control the electronic properties of intelligent, application prospects are very bright and beautiful.
LED rise of a wave after wave of light wave. Recalling the development of LED lighting industry in recent years, we will find a generally four stages of development: the first wave is entered LED lighting industry, the second wave is entering the LED lighting industries, the third wave is the traditional enterprises to enter the LED lighting, the fourth wave of the Internet companies (millet, etc.), automotive companies (BMW, etc.) into the LED lighting related fields. And various people's flock to precisely illustrates the industry is in the rising sun moments.
LED positive energy burst out of China. From the current perspective, LED is a few Chinese strategic emerging industries of the few industries to lead the world, and hopefully from the country into a major industrial power industry. Here, there are several data can be corroborated: Our LED lamps in total reached 810 million, manufacturing and export volume ranking first in the world; the world's largest packaging factory in Guangdong, the largest LED chip factory in Taiwan; domestic chip imports substitution ratio increased year by year, up 75 percent in 2013.
LED connected to the Internet, electricity providers have sprung up everywhere. 2014, online shopping lighting products market size of about $ 2.4 billion, accounting for all the sales channels of 14.4%, is expected to 2017, the net purchase ratio will reach 30 percent, more than lighting, lamps discount stores have become the lighting product sales maximum sales channels.
LED cross-border development. Recently, the World Internet Conference held in Zhejiang. The rise of the Internet in China, will drive the rise of the LED industry, which is the semiconductor industry in China and the international advanced level closest to the field. Microelectronics and optoelectronics era hand in hand, and LED lighting and depth of integration of information technology (Li-Fi), it will become an important element in the era of big data.
Segmentation and extend LED industry. LED lighting products, mass products (replacement products) may be stereotyped, formal, nothing more than the price; however, niche products (beyond the products) will be more modern, stylish, and the formation of segmentation differences in specific areas, such as medical lighting, bio-lighting, automotive lighting, mobile lighting, emergency lighting. At this time, because of the LED, lighting is no longer just a lamp, and turned into a platform, through this platform, you can connect more elements and requirements.
LED intelligent development. Just on Earth exists in almost all biological premise, intelligent lighting from simple "take light" to create intelligent applications "light environment", while the LED itself can be controlled digitally and technology, but also the demand lighting become possible.
LED industry confused. Secretary-General of China Illuminating Engineering Society Dou Linping on recent industry forum said that China LED lighting business for about 20,000 more than the lighting market value of about 500 billion yuan, three-year survival rate may be only 25%, or about 5000. Facing the rapid development of technology and change in the industry, many companies have no direction, feeling the stones in a camel to find a new way out.
Where is your LED world? LED facing increasingly fierce market competition, this year, Osram, Philips, Samsung and other international giants are choosing to do subtraction, more focused, more focused way of life. For the majority of domestic small and medium enterprises, LED is a rare opportunity for development, but heaven and hell, and sometimes it is not far away. Left or right? Enterprises should identify their own position, to find their own way of life and space.
Ideas determine, decide the future vision. This is a collaborative innovation, cooperation and win-win era, closed Conservatism is not an effective way of competition, LED world is very exciting, LED in the world is also very helpless. In such a big change, big differentiation, a major turning point of the times, companies need to have an open mind and a keen insight, to stand out in this round of the competition.